- PR
- Communication
- Corporate Profiling
- Media Relations
The Seychelles Tourism Board had a specific brief which included the crafting and implementation of a Corporate PR & Communications strategy, focusing on a campaign which would target the UK market.
The Strategy
With a tight turnaround and quick-win results needed, we welcomed the Minister and CEO to London, to leverage our key spokespersons and in turn, generate news of the destination via corporate profiling tactics.
We organized back-to-back broadcast interviews for both leaders, including CNN, CNBC, SKY News and Bloomberg – to name a few. This created a flood of coverage not only in the UK, but across the world. We also organised a B2C PR event welcoming top tier media to an informative and engaging breakfast in the heart of London.
The Success
Significantly raising the profile of the Minister of Tourism in key, international target markets, along with generating a plethora of global coverage.
80
Pieces of coverage
5
AVE
10
Live broadcast Interviews for CEO + Minister