- PR
- Communication
- Corporate Profiling
To raise awareness of a lesser-known destination, increase travel trade knowledge and tour operator programmes as well as consumer share of voice.
The Strategy
We developed a holistic campaign to showcase the beauty and authenticity of the Emirate through an inclusive programme of broadcast, radio, print, online and digital channels.
We successfully lobbied the CEO of RAKTDA as a thought leader in the UAE through interviews, awards and events as well as positioning Ras Al Khaimah at the forefront of the global travel industry through sponsorship of the UNWTO’s International Year of Sustainability Through Tourism.
The Success
As a result, we had a potential audience reach of over 1M people and increased the request for international bookings by 1,323%.
350
Pieces of coverage
2
AVE
1
Video Views
15
International Awards
10
Broadcast Interviews for CEO