- PR
- Communication
- Corporate Profiling

The Brief

To raise awareness of a lesser-known destination, increase travel trade knowledge and tour operator programmes as well as consumer share of voice. 

The Strategy

We developed a holistic campaign to showcase the beauty and authenticity of the Emirate through an inclusive programme of broadcast, radio, print, online and digital channels.   

We successfully lobbied the CEO of RAKTDA as a thought leader in the UAE through interviews, awards and events as well as positioning Ras Al Khaimah at the forefront of the global travel industry through sponsorship of the UNWTO’s International Year of Sustainability Through Tourism.   

The Success

As a result, we had a potential audience reach of over 1M people and increased the request for international bookings by 1,323%.


Pieces of coverage




Video Views


International Awards


Broadcast Interviews for CEO