We were appointed as the European Marcomms agency for two neighbouring regions along Mexico’s Pacific Coast – for the 6th year running. This year, we were tasked to show the ‘real’ Mexico through a string of dynamic and creative campaigns.
We developed a new, innovative 360 Marcomms strategy, which was executed across a variety of mediums including PR, Comms, Digital, Social and leveraged at international events.
Through the power of storytelling, we leveraged an international campaign ‘Let the Good Times Roll’ through engaging content which resulted in extensive media pick up. We created and produced the award-winning destination video and leveraged the creation via media of PR, Sales and stakeholder co-brand agreements.
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As a result, we secured a plethora of international coverage, hosted numerous media trips to the region welcoming top-tier press and significantly increased brand awareness within the media landscape.